about me – anu subra

Your Next Content Writer

Thanks for stopping by! I am Anu, a Canadian residing in the beautiful city of Toronto…okay Barrie, but I’m in Toronto often. I grew up in Zambia ðŸ‡ŋðŸ‡ē, studied in the UK 🇎🇧, worked in India ðŸ‡ŪðŸ‡ģ, and finally moved to Canada ðŸ‡ĻðŸ‡Ķ and haven’t moved yet so that’s a good sign!

Writing has been something I have been doing since I can remember. It started off with a personal blog – click if you want to read the musings of a dark-souled teenager. This somehow made its way to becoming my career and something I thoroughly enjoy! ðŸŦķ🏞

Please drop in an email at [email protected] if you want any writing services, want to grab a coffee, or just have a random thought you’d like to share. I’d love to get to know you too! 😊

6 fun facts about me

01

I grew up in Zambia ðŸ‡ŋðŸ‡ē

I grew up in a small town called Chingola, from the age of a 2 month old baby all the way to 15. At 15, we moved to Lusaka where I went to high school. Zambia has a huge chunk of my heart and I love every moment of my time there! â™Ĩïļ

02

I have a story in the Chicken Soup book! 📖

At the age of 16, I experienced teenage love and have a short story about my prom date published in “Chicken Soup for the Indian Teenage Soul”. I still have 2 copies I proudly see on my bookshelf. ðŸĨđ

03

I love Plants!! ðŸŒŋ

This actually started when I got to work with Chive, the plant shop in Toronto. Now I am the proud plant mom of a 2-year old Monstera, a few Pothos, a Ficus, and a Palm. I also have some cacti and other smaller plants scattered around the house. ðŸŠī

04

I love reading books! 📚

As far as I can remember, reading was my best company. I grew up reading Enid Blyton books (Famous Five was my favourite!) and Harry Potter. I’m currently reading “Daughters of Madurai” by Rajasree Variyar, and just finished “Friends, Lovers and the Big Terrible Thing” by Matthew Perry. 💙

05

I actually think working in an office is better than remote 👀

Or at least hybrid working is better than a full-remote role. But this is for me. I thrive in a world of structure and working from home has its moments. As a freelancer, I try to stay accountable and have a routine…but there are days I wish I was late to catch a bus so I’d wake up on time! 😅

06

I love planning…anything! 🚀

Be it trips, birthday dinners, movie nights, or projects…I love planning. I will whip out my Excel sheet and that gives me more joy than a day off. Being organized is something my parents and sister passed on to me so it’s no shocker. I have a checklist for all the things you pack for vacation. Some people think I am crazy but it works for me! ðŸĪ·ðŸŧ‍♀ïļ

My experience and qualifications

Zyre – Marketing and Operations Manager – Apr 2022 to Present

Zyre is a BC-based Recreational Cannabis Vape Brand owned and founded by a woman. I work from Toronto, remotely, started off as a Part-Time Digital Content Manager and now on a full-time contract role as above. I manage all of Zyre’s marketing (digital and trade), as well as project manage manufacturing processes and finances. The best part about this role is getting to work so closely with the Founder and CEO of a powerful brand.

Tilray – Label & Project Coordinator – Oct 2019 to Apr 2020

Tilray is a Pharmaceutical and Cannabis-Lifestyle Company where I coordinated and ensured review and approvals of all label designs. This job was based in Toronto, and I worked with brands such as Tilray, Canaca, Marley, Chowie Wowie, Rmdy, and The Batch.

No Fixed Address – Studio Traffic Manager – Mar 2018 to Oct 2019

No Fixed Address (NFA) is a Toronto-based Advertising Agency where I started as a Junior Production Manager and worked my way up to Studio Traffic Manager. I coordinated and assigned all jobs coming into the studio with 3 different teams by planning and scheduling project timelines and milestones, resulting in no missed deadlines.

Edelman – Account Executive – Sep 2015 to Oct 2017

Edelman is a Global Public Relations firm, and this role was based out of Bangalore. I researched and wrote content for blogs, articles, interview responses, and media briefing documents. I also wrote, edited, and disseminated news releases and media notes, resulting in maximum news coverage. I had the opportunity to also analyze relevant data using the Edelman Intelligence Tool (Talkwalker) to research trending topics, which helped when we worked on new business pitches by researching, compiling the pitch and participating in pitch meetings.

Swansea University – MA in Public Relations, Communications, and Media Relations

I studied in Swansea, Wales, for 3 years where I got an MA as stated above, a BA (Hons) in English Literature and Media, and a Certificate in Teaching English to Speakers of Other Languages (CELTA).

I would love to hear from you!

I’d love to work with you and use my content skills to bring your brand story to life. Please don’t hesitate to email me on [email protected] or connect with me on LinkedIn and Instagram.

Celebrating 2 years of subrandco and freelancing!

A photoshoot to mark my one year of subrandco and freelancing.

In my happy place – coffee, croissants, and content creation.