about – anu subra

Who are we?

subrandco is a family owned business, founded by Anu Subra, i.e., me who’s writing the content for this website.

👋🏼 Hi! I am Anu, a Canadian residing in the beautiful city of Toronto…okay Barrie, but I’m in Toronto often. I grew up in Zambia 🇿🇲, studied in the UK 🇬🇧, worked in India 🇮🇳, and finally moved to Canada 🇨🇦—and I’ve stayed put, so that’s a good sign!

What started as a personal blog ✍🏼(featuring the musings of a dark-souled teenager) turned into a career in content marketing. As I worked with businesses, I became equally passionate about operations—the systems and strategies that keep things running smoothly 🧈.

Now, alongside storytelling, I enjoy punching in data 📊, analyzing it, creating cash flow documents 📑 and overseeing the smooth operations (cue song – smooth operator 🎶).

Whether it’s optimizing workflows ✨, streamlining finances 💰, or building a strong brand presence 🚀, I love helping businesses operate efficiently while staying true to their vision.

6 fun facts about Anu – as told by Anu

01

I grew up in Zambia 🇿🇲

I grew up in a small town called Chingola, from the age of a 2 month old baby all the way to 15. At 15, we moved to Lusaka where I went to high school. Zambia has a huge chunk of my heart and I love every moment of my time there! ♥️

02

I have a story in the Chicken Soup book! 📖

At the age of 16, I experienced teenage love and have a short story about my prom date published in “Chicken Soup for the Indian Teenage Soul”. I still have 2 copies I proudly see on my bookshelf. 🥹

03

I love Plants!! 🌿

This actually started when I got to work with Chive, the plant shop in Toronto. Now I am the proud plant mom of a 2-year old Monstera, a few Pothos, a Ficus, and a Palm. I also have some cacti and other smaller plants scattered around the house. 🪴

04

I love reading books! 📚

As far as I can remember, reading was my best company. I grew up reading Enid Blyton books (Famous Five was my favourite!) and Harry Potter. I’m currently reading “My Stroke of Insight: A Brain Scientistʼs Personal Journey” by Dr. Jill Bolte Taylor. 📚

05

I minored in psychology 🧠

I did a course that allowed me to take psychology as a minor for 2 and a half years. I learned everything from clinical to cognitive, and find it useful in content strategy when I try to create content for specific audiences. 💡

06

I love planning…anything! 🚀

Be it trips, birthday dinners, movie nights, or projects…I love planning. I will whip out my Excel sheet and that gives me more joy than a day off. Being organized is something my parents and sister passed on to me so it’s no shocker. I have a checklist for all the things you pack for vacation. Some people think I am crazy but it works for me! 🤷🏻‍♀️

I would love to hear from you!

I’d love to work with you and use my content and operational skills to accelerate your brand’s growth. Please don’t hesitate to email me on [email protected] or connect with me on LinkedIn and Instagram.

Celebrating 4 years of subrandco and freelancing! 🎉

I love being in nature and there’s no place better than our own country to explore 🇨🇦

Standing in front of the story board at school where my first story ever was published! 🇿🇲