What are core values?
Every company, be it a start up or a well-established organization, has a vision for its future and growth. This, along with ensuring company culture is supported, is what shapes the brand’s values. Core values are established principles and guidelines that help manage a company’s strategies, visions and actions. They act as cultural foundations. Without them, a business isn’t really a business. Let’s look at some of the reasons why core values are important for a brand.
1. Goals
Goals give a sense of meaning. Without a goal or a vision, there is no true growth. Goals can be small. In fact, focusing on small goals and achieving them gives motivation to clear the paths for taking on larger goals. Creating and accomplishing goals within an organization can boost morale and encourage purpose.
2. Culture
Companies today are all about creating a harmonious and cohesive work culture. You hear the term “employee driven company” a lot now-a-day. It is important to have core values that help define the culture within an organization. Defining this in the beginning helps create diversity and inclusiveness which is very important for any organization.
3. Decisions
Making decisions is one thing, but making the right decision is what everyone tries to strive for. Ensuring a set of values are in place helps employees understand the vision and goals. Therefore, they are more likely to steer towards making the right decisions for tasks. Making right decisions gives people clarity and a sense of confidence and security.
4. Retention
There is no dearth of talent in today’s pool of applicants. Hiring top talent is one thing but retaining these top talents is where the challenge lies. A company with core values usually does not have this issue. Having values is extremely important to attract top talent and retain them. It’s gives them a sense of purpose and helps them understand if you are a good fit for them.
Our core values
The above are some important factors to keep in mind for any brand’s core values. These values should be established in the beginning and can continue to change as the company evolves. It is important to ensure that the values speak to the company’s vision and processes. Here are our core values:
- Integrity: Do the right thing, do it openly
- Quality: Pursue and deliver excellence
- Curiosity: Continue learning
- Collaboration: Work together
- Boldness: Speak out
Stay tuned for our upcoming blogs, one of which shares how your brand can build its core values.