What are core values? Every company, be it a start up or a well-established organization, has a vision for its future and growth. This, along with ensuring company culture is supported, is what shapes the brand’s values. Core values are established principles and guidelines that help manage a company’s strategies, visions and actions. They act…
Learn more about how to figure out who your target audience is and what type of content would work best based on the platforms they use.
Categorizing your content helps you understand which types of content work best for which platform. The medium is as important as the message.
Content marketing is about building relationships with your consumers and potential consumers. Read more to learn about why you should include content marketing in your budget.